Post by account_disabled on Feb 20, 2024 8:03:23 GMT
The analysis should include what we know about the customer's entire purchase history, his status as a current customer, and declarative data such as his place of residence. Segmentation will allow us to create scenarios that target specific customer groups and can also fit into the appropriate customer category profiles we create. What does such a connection allow us to do? Let us imagine.
That our customer is looking for a product but it turns out that the product is not available in the online store and therefore we lose the sale opportunity. The system analyzes available data about its location C Level Contact List and interest in a specific product and compares it with data from fixed stores located near the customer's residence and information about the product's availability there.
At this point launch a scenario that triggers a communication cycle with our customer based on the previously defined assumptions to check his interest in each communication channel. Our customer may receive an email with personalized content and destinations where he can purchase. If such communication channels are not effective we can try other methods such as sending text messages.
That our customer is looking for a product but it turns out that the product is not available in the online store and therefore we lose the sale opportunity. The system analyzes available data about its location C Level Contact List and interest in a specific product and compares it with data from fixed stores located near the customer's residence and information about the product's availability there.
At this point launch a scenario that triggers a communication cycle with our customer based on the previously defined assumptions to check his interest in each communication channel. Our customer may receive an email with personalized content and destinations where he can purchase. If such communication channels are not effective we can try other methods such as sending text messages.